* To help every single individual person who comes through our doors feel truly cared for, valued and respected.
* To protect medical cannabis patients by providing a safe and affordable alternative to the dangerous circumstances of the illegal drug market.
* To honor the trust provided by our fellow citizens by faithfully and rigorously observing and enforcing the laws of the progressive, visionary City of Oakland, and the Great State of California.
* To protect the safety, tranquility, and cleanliness of our immediate neighborhood.
* To create an extraordinary environment of medical care, honesty, and friendliness.
* To encourage engagement of the mind-body-soul nexus in the healing process.